Strategic Marketing Services

Introduction
The Optimal Strategic marketing service is flexible, modular and tailored to provide you with the increased profile or business growth opportunities that you need. We have developed a marketing cycle that is specific for recruitment companies and we can provide assistance at each stage of this process.

Marketing Cycle

Insight
What do your clients think of your service? Which members of your staff give the best customer service? Why do clients use your company and how many would recommend you? How do you compare to competitors? What sectors/areas will be growing next year?

Strategy
Develop a clear Vision for the future. What values/behavior should your staff show? Which sectors & markets are you going to attack? Forecast sales and business growth. What makes you different (in twenty words)? What type of candidates do you need for the future? How are you going to attract them?

Delivery
Rebrand and reposition your company to reflect your vision & growth plans. Redevelop your website to maximize candidate attraction and reinforce brand/company values. Deliver an integrated marketing campaign that raises awareness of your brand, generates interest in your service and creates prospects for follow-up. Have well-written, attractive sales documentation, brochures, presentations and direct mail pieces. Save money on candidate advertising by focusing on cost effective media that work. Generate positive PR stories that make your company envied. Enhance your credibility and attractiveness with a professional social media presence. Win awards with professionally written entries.

Summary
We can develop a Marketing support program to help with all of the above or with just specific projects. We can mentor and assist your own marketing staff or we can act as your outsourced marketing team.

Optimal Marketing – Optimal results