Recruitment marketing involves activities and strategies which are aimed at building and maintaining employer brand, extending reach and exposure of career opportunities and keeping candidates engaged by building and nurturing relationships via personalised content, alerts and calls-to-action.
Effective recruiting requires a higher level of responsiveness and attention to trends than ever before and also requires you to actively market your vacant positions in a variety of mediums that include SEO, copywriting, web analytics, video, blogging and social media. Job board posting is no longer enough. Your message needs to get out across multiple platforms.
Our recruitment marketing strategies are bespoke designed with the aim of increasing the number of qualified candidates in line with an organisation’s ongoing need to have a pool of talent that is readily available to fill positions at all levels as a company develops.
By tracking, measuring and analysing the effectiveness of recruiting efforts, recruitment marketing is turning talent acquisition into a data-driven function that consistently and predictably drives more qualified leads into the hiring funnel. Attract and engage quality candidates with cutting-edge solutions and see results that will drive your business.