Having your latest news published on your site regularly is key to keeping your content fresh and up to date.

Visitors enjoy reading information which is in step with changing industry trends and staying abreast of the latest company developments.

The OptimalRec service provides a built in news feed section powered by blogging technology which has inherent search engine benefits. Every time new content is added, the system has the ability to ping search engines - a function which is beneficial to efficient search engine activity. This feature also the increases the number of pages and the overall size of the site which adds weight to your online campaign.

News is typically shown on the home page of your website in order to catch visitors attention, drawing them into the news section of the site where new and archived information is stored. News feeds using RSS technology can also be syndicated out to other news and recruitment related sites further increasing your visibility and attracting more targeted traffic to your site.