Many of the organisations addressed by a recruitment companies marketing investment will visit their website to learn more about the company and its services. A large proportion will visit the home page and leave: these “hit and run” visitors have – in sales terms - qualified themselves out. However the rest will spend time learning about the company – downloading service information, white papers, presentations and case studies – but without taking action by “contacting us”. Their behaviour demonstrates that they are interested but the recruitment company don’t know who they are.

Prospectvision identifies these prospects. Its Behavioural Inference Engine (BIE) ranks them as hot, warm or cool leads. The BIE also reveals their specific area of interest and provides background and contact information on each one.

The service provides sales teams with prioritised and actionable leads that they can easily fit into their call planning schedule. New business opportunities and existing customers can be called at the point at which they are preparing to make take on recruitment services – in the “recognition of needs” and “evaluation of options” phases of Huthwaites’ buying cycle. Prospectvision revolutionises lead generation as prospects are called precisely when they are receptive to the companies sales messages: sales people know which companies to call and what to talk about.

Leads are delivered weekly through an online interactive control panel allowing salespeople to access their prospects wherever they are. To provide Prospectvision all we need is access to web server log files. Usually prospectvision will yield 10 qualified leads for every 100 visitors; for most organisations this will represent a ten fold increase in web lead generation ROI. We have found that any organisation investing in SEO and/or PPC naturally understand the Prospectvision proposition.

This services is offered as an optional add on to the OptimalRec system and integrates seamlessly to provide enhanced value for a recruitment organisation wanting a competative B2B edge of it’s competitors.