The success of any online recruitment campaign is not only to attract fresh prospects (window shoppers) via various online mediums to view your job opportunities, apply to jobs or register their CV, but the ability to recall previous visitors based on personal preference is a very poweful way to maximise candidate reach. Many candidates will apply or register their details on a recruitment website but also be willing to set up a method to alert them of new opportunties.

OptimalRec provides job board functionality in the form of jobs by email or job alerts. Candidates can easliy and quickly set up a simple query on your website which will notify them by email should the criteria they place online match the jobs you are loading to your website. The process runs automatically on a daily basis mailing details out to candidates. Only the latest jobs are sent to candidates and repitition can be controlled so as to not “annoy” candidates with repetative emails.

This system is a very powerful method of getting previous visitors back to your site to view and apply to roles they are interested in. The fact that a candidate has set the criteria, increases your ability to convert relevant applicants to your jobs and build up rapport with your candidate database.

The jobs by email is a standard feature of all OptimalRec installations.