Search engines return two kinds of search results — those that have been paid for by advertisers (also known as “sponsored” results) and those that are “natural”. Natural search results are determined by complex algorithms and indicate a site’s natural relevance to a particular keyword or phrase. They are the foundation of natural (or organic) search engine optimization — a combination of techniques used to improve the visibility of websites in search engine results.

Ultimately, the success of any website depends on its ability to attract a steady flow of targeted, incoming traffic. To sustain the right amount of traffic, a site must rank highly in the major search engines. Search engine optimization (SEO) manages this process, manipulating a website’s content and structure to maximize search engine exposure and maintain high levels of relevant traffic.

An effective search engine optimization campaign entails more than just submitting your website to as many search engines and directories as possible. If your website’s content is not optimized properly, then it will not achieve the necessary exposure, regardless of how many search engines the site has been submitted to or indexed by.

Search engine optimization is meticulous, time-consuming work that requires monthly maintenance, skill, and tremendous accuracy. For example, if you select the wrong keywords, then you could achieve a high search engine ranking that generates the wrong kind of traffic. Moreover, attempts to spam search engines could result in your site being banned. All in all, executing flawed strategies could ultimately end up wasting your business’s time, money, and resources, without producing the desired results.

We recognize that every business is different and requires a varied search engine optimization approach. With this in mind, we work closely with you to carefully tailor a SEO solution that best fits your business’s unique needs.

Nevertheless, all search engine optimization projects adhere to the following basic steps:

• Keyword research — We select the best keywords for your business.
• Website analysis — We study your website content’s structure and navigation system. If necessary, we suggest changes to the website to make it more search engine friendly.
• Optimization of title and meta tags.
• Robot.txt optimization.
• Optimizing the HTML source code – Includes W3C validation test for home page, HTML code cleaning/optimization, and checking hyperlinks (internal pagerank), image alt tags, and headings.
• Manual submission to major search engines as well as free and fee-based directories.
• Link popularity building.
• Monthly reporting and analysis of search engine positions.
• Ongoing keyword research and analysis to determine shifts in popular keywords, and updating pages to reflect these shifts.

All of our SEO efforts are based on strict search engine and directory guidelines. We absolutely do not spam or use malicious tactics to ensure better placement and maintain high rankings.

Moreover, search engines and directories vary regarding the amount of time that they take to index websites. Some search engines index sites quickly, while others take several months. Consequently, it typically takes up to six months to see your site’s optimization results. If you are in a particularly competitive market, it may take longer.