Optimal Internet principally make use of Google Analytics as a reporting base.:

1. Reports are accessable at any time via an online login system
2. Report criteria are customised for each client to analyse essential information to help understand the online campaign and employ methods to improve the overall performance and conversion
3. Reports typically consist of the following components which are analysed on a monthly comparable basis:
   • Visitor and Traffic Source Overview
   • Content Overview analysis
   • Keyword Analysis
   • Position Analysis
   • Conversion measurement
   • Link Back Analysis

Customised reports can be discussed with each client depending on individual requirements.