Keyword Research and Analysis

The fundamental success of any organic search engine campaign is the selection of the correct targeted keywords. This is not as straight forward as it may seem. When selecting your keywords, you need to make informed decisions on the volume of searches, the quality of the traffic you will receive and the associated conversion from those search terms.

Our OptimalNet service makes use of the latest technology, but primarily our human interaction to select the best keywords for your business. Not only do we take your industry into account, but also your competitors and other high ranking sites within your market. Keyword research involves a number of key steps to verify certain criteria. We do not only look at search volumes, but also at competitor keyword analysis, keyword difficulty indexes, all of which influence the make up of a successful organic search engine optimisation campaign.

Furthermore, keyword research covers not only the obvious core keywords, but also the complementary low volume searches which sometimes bring less traffic but better quality visitors.

A careful evaluation of your business is carried out in every case so that we fully understand your target market, business objectives and return on investment expectations. Coupled together with your marketing budget allowance, we ensure effective and targeted coverage of your products and services on the internet.