Improving HTML / XHTML / CSS

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting smarter and more intelligent every day, so now it takes more than just good content to top your competitors.

On page optimisation is one of the very first steps of SEO which every website should be subjected to. One of the key components of on page optimisation is clean, logical, strict XHTML 1.0 mark-up with tableless CSS. The code should also be optimised for load speed and semantic structure.

As part of the OptimalNET service, we are able to take your existing mark-up and re-draft it in a format which addresses all the essential SEO requirements that you would get with a new website today. It takes into account all of the above factors to ensure that we are able to work with your HTML in such a format to maximise your SEO benefits.

This step is one of the most essential steps in your campaign and once the site code is corrected, as part of our service, we work with your developers to update and integrate the new HTML in such a way to ensure you are able to validate your HTML and CSS using W3C Validation tools.