Conversion Management

With our knowledge of your business, we assess your site on an ongoing basis and offer recommendations for improvement in line with your business strategies. This process allows us to make recommendations based on specific target markets.

The objective of our OptimalNet service is to gain the top positions for your web site. This is only half the work! The balance is to ensure that when someone clicks in to your site, they find what they want quickly and easily so they can transact. This is called the conversion success of the site. There is no point in having a site which is ranked perfectly, but loses 90% of all visitors.

Visitors will keep coming back to a site they enjoy using, particularly if they can find information quickly and easily.

Our conversion management principles look at many aspects of your site to ensure the visitor experience is as good as it can be. Positioning of navigation bars, imagery, content, call to action text and overall relevance of the page where the visitor lands makes it as easy as possible for them to contact you, or buy your products and services. Our feedback from this analysis will be included with our regular reporting.