Monthly Reporting

Every client receives detailed reports and interpretations of the campaign progress and results. The most important aspect of the reports is an opportunity for you to evaluate your return on investment when making use of a pay per click campaign. Optimal Internet will provide additional monthly reports on the following topics, including interpretation of the results and recommendations about next actions:

• Section breakdown of allocated budget
• Cost per click analysis
• Position Analysis
• Impressions versus clicks
• Conversion percentages
• Site Overlay Analysis
• Bounce rates
• Visitor paths on the site
• Traffic sources
• Visitor loyalty

Customised reports can be arranged which cover a multitude of other parameters and these can be discussed on a campaign by campaign basis.