The presentation of your adverts on any search engine are of prime importance in attracting visitors. Poorly written titles and content can make the difference between a successful pay per click campaign and an absolute disaster.

Our OptimalAds service looks at all aspects of the campaign you wish to run on the search engine. This includes the preparation of dynamic, eye catching titles and interest drawing content, which help “pull” potential clients to click on your listing. In preparing these, the following aspects are taken in to account to ensure advertisements are correctly presented:

1. Tone and style of writing
2. Use of eye catching phrases to attract visitors
3. The use of informative content to attract a visitor to click on your link
4. Ensuring relevance between the keyword being searched and the title text being presented
5. Ensuring the keyword is used correctly in the title and text to reinforce relevance for potential visitors

Through our split testing methods we evaluate the effectiveness of these adverts and make changes where and when necessary to improve results. The analystics packages we use also help determine performance of various advert titles in converting traffic to high quality visitors on your site.