Corporate Lead Capture

Many of the organisations addressed by a recruitment company’s marketing investment will visit their website to learn more about the company and its services. A large proportion will visit the home page and leave. These “hit and run” visitors have – in sales terms - qualified themselves out. However the rest will spend time learning about the company – downloading service information, white papers, presentations and case studies – but without taking action by “contacting us”. Their behaviour demonstrates that they are interested but the recruitment company don’t know who they are.

Prospectvision identifies these prospects. Its Behavioural Inference Engine (BIE) ranks them as hot, warm or cool leads. The BIE also reveals their specific area of interest and provides background and contact information on each one. The service provides sales teams with prioritised and actionable leads that they can easily fit into their call planning schedule. New business opportunities and existing customers can be called at the point at which they are preparing to take on recruitment services – in the “recognition of needs” and “evaluation of options” phases of Huthwaites’ buying cycle. Prospectvision revolutionises lead generation as prospects are called precisely when they are receptive to the company’s sales messages. Sales people know which companies to call and what to talk about.