<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Recruitment Website Design &#124; SEO - Search Engine Optimisation &#124; SEO Services &#124; Search Engine Marketing (SEM)</title>
	<atom:link href="http://www.optimalinternet.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.optimalinternet.co.uk</link>
	<description>Recruitment Website design, SEO, Search Engine Optimisation and SEO services by Optimal Internet UK. We specialise in recruitment website design, search engine optimisation (SEO), search engine marketing (SEM) and managed online marketing services for small, medium and large companies throughout the UK.</description>
	<lastBuildDate>Tue, 08 May 2012 18:56:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Commercial Finance People Launches a new Website</title>
		<link>http://www.optimalinternet.co.uk/news/commercial-finance-people-launches-website/</link>
		<comments>http://www.optimalinternet.co.uk/news/commercial-finance-people-launches-website/#comments</comments>
		<pubDate>Tue, 08 May 2012 18:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=981</guid>
		<description><![CDATA[Specialist recruitment company, Commercial Finance People, is pleased to announce the launch of their new website. Their business is concentrated within the niche financial job market and they are professional experts in the recruitment of personnel for top financial institutions in the banking and commercial finance sectors. Established in 1998 and with their head office<a href="http://www.optimalinternet.co.uk/news/commercial-finance-people-launches-website/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>Specialist recruitment company, Commercial Finance People, is pleased to announce the launch of their new website.</p>
<p>Their business is concentrated within the niche financial job market and they are professional experts in the recruitment of personnel for top financial institutions in the banking and commercial finance sectors. Established in 1998 and with their head office based in Hove, East Sussex, Commercial Finance People was created by experienced directors with a deep understanding of the world of corporate finance. This has resulted in the company becoming one of the leading recruiters of experienced staff to fill those all important roles in the money industry.</p>
<p>Commercial Finance People is dedicated in completely understanding the long-term   business plans of their clients and providing cost-effective recruitment solutions. They have an extensive database and sourcing strategies that provide the tools to attract and select candidates with the right qualifications to fill vacancies. The industry expertise of their consultants enables applicants to be properly screened before being put forward for employment. Their partnership approach applies to both their clients and candidates, helping to cement the status of a good relationship. Commercial Finance People will manage the whole recruitment process for their clients, from start to finish. This includes advertising, initial detailed briefing on the vacancy, screening, short listing, reviews and the arrangement of interviews.</p>
<p>Jobseekers who register with Commercial Finance People will find various job titles from which to choose. Examples include positions as Client Service Managers, Reconciliation Clerks and roles in Invoice Finance and Commercial Banking/Sales. The consultants at Commercial Finance People will give specific advice and helpful support to candidates, relevant to their unique skills and aspirations. Applicants can create an online profile where their CVs are securely stored, save their job searches, receive email job alerts and apply when on the move by logging in and applying for jobs from a mobile phone. The selective nature of many large financial organisations requires maximum exposure of recruitment activities in the employment market in order to attract the cream of the crop for their high powered business activities. The expertise of Commercial Finance People further supports and confirms that they meet all the requirements and exacting standards of both client and candidate.</p>
<p>Commercial Finance People has always taken an ethical approach to recruitment and acted with integrity when meeting individual needs. Evidence of this is reflected in established relationships which have led to many referrals.</p>
<p>Their site can be visited at – <a href="http://www.commercialfinancepeople.co.uk/">www.commercialfinancepeople.co.uk</a></p>
<p>Jamie Chinnock, Recruitment Operations Manager at Commercial Finance People remarked – “We are very pleased that our new feature rich website is now live.  This will enable our clients to send us vacancies and candidates to easily search and apply for jobs and filter their search results live by sector, location, job role and salary range. They can also create email alerts for when a job is available which matches their specific criteria and send us their CV with a click of a button.  Additionally, with the upturn in mobile recruitment, our new mobile site offers a user friendly and easy to navigate system so that candidates are able to apply for jobs on the move.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/commercial-finance-people-launches-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sperry Partners announces the launch of their new website</title>
		<link>http://www.optimalinternet.co.uk/news/sperry-partners-announces-launch-website/</link>
		<comments>http://www.optimalinternet.co.uk/news/sperry-partners-announces-launch-website/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 21:46:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=974</guid>
		<description><![CDATA[Sperry Partners has pleasure in announcing the launch of their new website. As an advanced and highly successful specialist IT recruitment company, Sperry Partners provides business and IT staffing solutions within the sectors of Finance and Public Services, to organisations in the UK and abroad. Established in 2008, the company was formed by three highly<a href="http://www.optimalinternet.co.uk/news/sperry-partners-announces-launch-website/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>Sperry Partners has pleasure in announcing the launch of their new website.</p>
<p>As an advanced and highly successful specialist IT recruitment company, Sperry Partners provides business and IT staffing solutions within the sectors of Finance and Public Services, to organisations in the UK and abroad. Established in 2008, the company was formed by three highly experienced IT executives whose aim was to provide a niche IT resourcing service. Their head office is based in Croydon in Surrey with branches in the USA, Europe, China and the Netherlands.</p>
<p>The company provides a personal service to all their clients, catering to the specific needs of a particular business. Operating in the following sectors of Banking, Defence, Healthcare, Insurance and Higher Education, Sperry Partners only provides candidates of a high calibre to their customers, on a permanent or contract basis. On account of many organisations operating within restrictive budgets, the consultants at Sperry Partners are dedicated in the delivery of a managed, cost effective service. From the initial negotiation to final completion, Sperry Partners will source the best business solutions for their clients, tracking every stage of the process via their management information systems. Where there is a scarcity of special skills and a more focused search is required, the company will use their head-hunting techniques to ensure success in filling a challenging role. This can be achieved by targeting certain individuals or making contact with those that have been referred as highly recommended.</p>
<p>Candidates have access to many job opportunities but at the same time face many challenges in a competitive business world. Within the job market of Programme and Project Managers, Designers, Analysts, Testers, Desktop Support, Engineers and Developers, Sperry Partners provides total recruitment solutions for their clients, at the same time assisting their candidates in the search for their dream career.  The selection process at Sperry Partners involves the screening of all potential employees which guarantees that only the most suitable applicants are considered and matched to an advertised vacancy. This contributes to the protection, integrity and credibility of a business brand.</p>
<p>All the consultants at Sperry Partners take the time to understand the business processes of their clients. They are totally compliant with the specific legal requirements of a country and provide fully comprehensive recruitment solutions to maximise the potential of a business.</p>
<p>Visit the new website at <a href="http://www.sperry-partners.com/">www.sperry-partners.com</a></p>
<p>Sperry Partners selected innovative and leading recruitment website designers, Optimal Internet, to design their new website.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/sperry-partners-announces-launch-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimal Internet earns Google Accreditation</title>
		<link>http://www.optimalinternet.co.uk/news/optimal-internet-earns-google-accreditation/</link>
		<comments>http://www.optimalinternet.co.uk/news/optimal-internet-earns-google-accreditation/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 19:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=959</guid>
		<description><![CDATA[Many digital agencies offer SEO and PPC facilities, but how does one filter out those that are in a position of providing a high quality, reputable service from those that   are unreliable. Optimal Internet is a leading recruitment website design company and we have earned complete Google accreditation to run PPC campaigns for our clients.<a href="http://www.optimalinternet.co.uk/news/optimal-internet-earns-google-accreditation/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>Many digital agencies offer SEO and PPC facilities, but how does one filter out those that are in a position of providing a high quality, reputable service from those that   are unreliable.</p>
<p>Optimal Internet is a leading recruitment website design company and we have earned complete Google accreditation to run PPC campaigns for our clients. As a Google AdWords qualified company, the award distinguishes us as a quality and trustworthy business which meets strict criteria and delivers an excellent level of professional skills and resources. Rigorous criteria need to be met in order to achieve full accreditation as a Google AdWords qualified company. Google AdWords qualified individuals must be employed by the company. All the key staff at Optimal Internet have a complete understanding of AdWords, the optimisation of PPC campaigns and their level of importance when it comes to the delivery of successful online marketing.</p>
<p>The digital expertise of Optimal Internet within the recruitment market has contributed to the company being rated 23<sup>rd</sup> within the top 30 PPC management companies in the UK and our Google accreditation qualifies us as one of the few agencies to benefit from a personal representative to resolve any queries or issues as quickly as possible.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/optimal-internet-earns-google-accreditation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Astute Jobs and Astute Technical Recruitment have recently updated their websites</title>
		<link>http://www.optimalinternet.co.uk/news/astute-jobs-astute-technical-recruitment-updated-websites/</link>
		<comments>http://www.optimalinternet.co.uk/news/astute-jobs-astute-technical-recruitment-updated-websites/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 00:27:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=957</guid>
		<description><![CDATA[Astute Technical and their sister company, Astute Jobs, based in Portsmouth, are leaders in providing innovative recruitment solutions to companies seeking top people to fill many roles across the technical and power generation spectrum. Astute works with clients on a global scale and the professional expertise of their consultants ensures that only the best talent<a href="http://www.optimalinternet.co.uk/news/astute-jobs-astute-technical-recruitment-updated-websites/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>Astute Technical and their sister company, Astute Jobs, based in Portsmouth, are leaders in providing innovative recruitment solutions to companies seeking top people to fill many roles across the technical and power generation spectrum. Astute works with clients on a global scale and the professional expertise of their consultants ensures that only the best talent is sourced to supply employers within these sectors</p>
<p>In order to boost their online prominence and branding in a competitive recruitment market, it was recently decided to refresh and enhance the website design, by investing in an update of the sites. The designs have been visually upgraded with improved imagery on banners and spotlighting a ‘Job of the Week’ feature. When landing on either site, it is clear that the new layout is user-friendly with clear functionality and navigational properties, which contribute to the successful ‘search and find’ criteria of both clients and candidates.</p>
<p>Darren Simmons, Operations Director of Astute commented –“We are really pleased with the enhancements to our sites. This reflects the dynamic nature of our online activity which needs to remain in step with our growing business.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/astute-jobs-astute-technical-recruitment-updated-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CLR Healthcare Launch New Website</title>
		<link>http://www.optimalinternet.co.uk/news/clr-healthcare-launch-website/</link>
		<comments>http://www.optimalinternet.co.uk/news/clr-healthcare-launch-website/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 09:54:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=943</guid>
		<description><![CDATA[CLR Healthcare, is pleased to announce the launch of their new website. As a recently established specialist business within the healthcare communications sector of the job market, CLR collaborates with a variety of agencies and candidates across the UK, Europe and United States. Their office is based in Coventry and the extent of their expertise<a href="http://www.optimalinternet.co.uk/news/clr-healthcare-launch-website/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>CLR Healthcare, is pleased to announce the launch of their new website.</p>
<p>As a recently established specialist business within the healthcare communications sector of the job market, CLR collaborates with a variety of agencies and candidates across the UK, Europe and United States. Their office is based in Coventry and the extent of their expertise includes clients and candidates within Medical Communications, Healthcare Advertising and PR, Marketing and Pharmaceutical.</p>
<p>The combined experience of over forty years at CLR Healthcare confirms their status as a provider of outstanding customer service. Clients range from small agencies to large global organisations and CLR will meet all the demands that a business faces when it comes to the recruitment of high calibre candidates. The health industry is a crucial and challenging sector of the employment market, where highly qualified personnel form the backbone of a successful establishment. CLR Healthcare will ensure that only the exact match of an applicant to an advertised vacancy is successfully executed. Their clients have access to a service which is adaptable, fast and efficient and cost effective plus the team of consultants will spend the time to understand all the needs and future goals of a business. This professionalism has led to the forging of long term relationships with top agencies across the healthcare spectrum.</p>
<p>A potential candidate who lands on the CLR Healthcare website will have the opportunity of selecting a perfect career from the many advertised vacancies. These can vary from jobs as Senior Medical Writers, Copywriters and Account Managers in Medical Communications to Account Directors in Healthcare Advertising, Account Executives in Medical Education and Art Directors in Consumer Healthcare Advertising.  A support package which offers tips on interview techniques and CV writing as well as after-hours communication and the receipt of jobs by email,   assists in the generation of a stress-free experience for their applicants.</p>
<p>CLR Healthcare consultants are dedicated in maintaining a high level of service when providing recruitment solutions to all their clients. As an innovative recruitment company, the creation of a business that stands out from the crowd, was a vision that inspired the successful launch of the agency in a competitive and professional healthcare recruitment market place.</p>
<p>The site can be visited at – <a href="http://www.clrhealthcare.co.uk/">www.clrhealthcare.co.uk</a></p>
<p>The latest enhanced technology and functionality properties which have been built into the new website has been the work of top recruitment website designers, Optimal Internet.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/clr-healthcare-launch-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Datacom wins significant contract off the back of Optimal&#8217;s free PPC trial campaign</title>
		<link>http://www.optimalinternet.co.uk/news/datacom-wins-significant-contract-optimals-free-ppc-trial-campaign/</link>
		<comments>http://www.optimalinternet.co.uk/news/datacom-wins-significant-contract-optimals-free-ppc-trial-campaign/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 10:54:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=936</guid>
		<description><![CDATA[As clients of Optimal Internet, Datacom, a specialist IT Recruitment Company, has over the last few weeks, registered an increase in enquiries through a free pay per click trial on Google Adwords. This has resulted in new business worth over £70,000 from new clients. The company is a leading provider of high quality IT personnel<a href="http://www.optimalinternet.co.uk/news/datacom-wins-significant-contract-optimals-free-ppc-trial-campaign/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>As clients of Optimal Internet, Datacom, a specialist IT Recruitment Company, has over the last few weeks, registered an increase in enquiries through a free pay per click trial on Google Adwords. This has resulted in new business worth over £70,000 from new clients. The company is a leading provider of high quality IT personnel to the banking and finance, manufacturing and retail sectors including central and local government.</p>
<p>This latest PPC Campaign demonstrates that it has merit when used in a controlled environment and this in turn produces great growth for a recruitment business.</p>
<p>John Banks, MD of Datacom commented – “ We were genuinely pleased to receive an enquiry from a company in Oxfordshire, whom we had never previously heard of. This came as a direct result of the launch of the new website, which was designed, hosted and promoted by Optimal Internet with a free PPC trial. The new client specialised in data cabling and networking solutions and they requested that we supplied them with several contracting personnel in two separate locations commencing immediately. The substantial orders they placed with us ensured an immediate return on our investment with Optimal, which was ahead of our expectations. Since then we have continued to work closely with Bruce Stander and his team and are seeing additional positive client interest as a result of the ongoing online marketing activity.”</p>
<p>The site can be visited at <a href="http://www.datacom.uk.com/">www.datacom.uk.com</a></p>
<p>Optimal Internet continues to assist online recruitment businesses such as Datacom, in the delivery of excellent results.</p>
<p>Bruce Stander, Group Managing Director of Optimal Internet remarked – “I am pleased that our PPC trial has enabled Datacom to realise such an impressive return in business. It proves that if a recruitment business is not within eyeshot of potential clients online, they are already at a major disadvantage.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/datacom-wins-significant-contract-optimals-free-ppc-trial-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1-1 Recruitment Launches their New Website</title>
		<link>http://www.optimalinternet.co.uk/news/1-1-recruitment-launches-website/</link>
		<comments>http://www.optimalinternet.co.uk/news/1-1-recruitment-launches-website/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 20:57:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=933</guid>
		<description><![CDATA[1-1 Recruitment is proud to announce the launch of their brand new website. The company is a highly respected and leading independent recruitment  consultancy, delivering employment solutions within the human resources, management, administration, sales, marketing and industrial sectors of the job market. 1-1 Recruitment has been based in Hampshire since 2000 and in 2008 the<a href="http://www.optimalinternet.co.uk/news/1-1-recruitment-launches-website/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>1-1 Recruitment is proud to announce the launch of their brand new website. The company is a highly respected and leading independent recruitment  consultancy, delivering employment solutions within the human resources, management, administration, sales, marketing and industrial sectors of the job market. 1-1 Recruitment has been based in Hampshire since 2000 and in 2008 the owners, Helen and Jim Floor, initiated an investment strategy by setting up their head office in Basingstoke. Further expansion has seen the business move forward. In 2008/2009 the acquisition of small independently owned businesses in Fleet and Andover and more recently in Winchester in August 2010, has grown the company into four offices. An amazing feat considering we are in a recession, which has caused several businesses to shut down.</p>
<p>1-1 Recruitment stands out from the crowd as far as the personal and professional service that their consultants deliver to clients and candidates. The business success of the company is based on the true and long-term partnerships that have been created between clients and candidates. Whether permanent, temporary or contract staff are required to fill vacancies, the clients of 1-1 Recruitment are assured of only the strongest match of a candidate to an advertised position, as far as personality, skill and career aspirations are concerned. With their wide range of experience, the consultants have a complete understanding of whatever business challenges their customers could be facing, acting quickly and efficiently to satisfy high standards and in turn delivering value for money. A wide range of advertising mediums, which include use of the press and internet, are available to attract the right candidates and these incorporate flexible meeting times, including evening interviews, open evenings, networking events as well as candidate incentive schemes.</p>
<p>Candidates who register with 1-1 Recruitment will be in good hands. A wide range of exciting and rewarding positions can be accessed, ranging from those in blue-chip organisations to locally based companies. Examples of vacancies can be found in customer service, secretarial and administration, reception and switchboard positions.  Job titles can consist of those as Office Coordinators, Service Controllers, Design Engineers, Helpdesk Managers and Administrators in office support roles. To ease any stress that can be involved when selecting a career,  the consultants  will give advice on writing a great CV, interview skills and testing and also provide a service of aftercare during the first few weeks after placement in a role. Additional service offerings include after hour interviews, flexibility as to interview locations and online testing from the comfort of home.</p>
<p>The team of specialist consultants at 1-1 Recruitment are totally dedicated to a work ethic of utilising their expertise within the very best recruitment practices. The continuous growth of the business, by way of referrals and repeat business is evidence of this highly successful approach.</p>
<p>Helen Floor, MD of 1-1 Recruitment commented – “The behaviour of job seekers has changed with the development of the web and job sites.  I believe a fully optimised website will attract more candidates to our website and will naturally promote the 1-1 brand.  It’s not about where we are located these days – its about being visible for clients and candidates – and what we can do for them.  Its not all about on-line though – we will still retain our personable, friendly and human touch.”</p>
<p>To learn more about all the career opportunities at 1-1 Recruitment, visit the site at – <a href="http://www.1-1recruitment.co.uk/">www.1-1recruitment.co.uk</a>.</p>
<p>Based on their specialist and advanced technological services, 1-1 Recruitment selected Optimal Internet to design their new website. Their professionally managed services are aimed at moving a business forward in a very competitive recruitment market.</p>
<p>Bruce Stander, Group Managing Director of Optimal Internet remarked – “1-1 Recruitment has an established brand which has been lifted with the new site design. The company has a strong acquisition model and this new site is key in the expansion plans of the company and scalability over time.”</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/1-1-recruitment-launches-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blue Pelican Launches New Brand Imagery and Web Site</title>
		<link>http://www.optimalinternet.co.uk/news/blue-pelican-launches-brand-imagery-web-site/</link>
		<comments>http://www.optimalinternet.co.uk/news/blue-pelican-launches-brand-imagery-web-site/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 12:27:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=931</guid>
		<description><![CDATA[Blue Pelican has undergone a massive overhaul, bringing the brand and its associated website right up to date. Having designed new logos, Optimal Internet were selected to deliver a cutting edge web site design along with much needed recruitment functionality. In case you didn’t know, Blue Pelican is a specialist recruitment business with a passion<a href="http://www.optimalinternet.co.uk/news/blue-pelican-launches-brand-imagery-web-site/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>Blue Pelican has undergone a massive overhaul, bringing the brand and its associated website right up to date. Having designed new logos, Optimal Internet were selected to deliver a cutting edge web site design along with much needed recruitment functionality.</p>
<p>In case you didn’t know, Blue Pelican is a specialist recruitment business with a passion for providing exceptional service levels to its candidates and clients across four core markets – Legal, Marketing, Pharmaceutical and Technology.</p>
<p>We wanted a web site that was not just an e-brochure and a place to display jobs. Something which was much more up-to-date and would provide a little more benefit for its audience, clearly demonstrating credibility with regularly updated, relevant content for candidates and clients designed to bring them back to the site time and again.</p>
<p>After conducting a workshop with our consultants, we planned a number of key new features to our site:</p>
<ul>
<li>Thought leadership, industry specific commentary from consultants across a range of topics affecting their markets</li>
<li>Industry knowledge sharing on anything affecting the recruitment landscape. Whether that be contractor regulations, attraction, engagement and retention strategies or market conditions</li>
<li>A place to pick up the latest industry related news, all aggregated to the one location</li>
<li>A ‘featured candidate’ search function where potential employers can see confidential profiles of some of our top candidates</li>
<li>A job alerts feature for candidates, so they get notified of any new position registered on the site meeting their criteria</li>
<li>A means of promoting and aggregating our growing social media footprint and adding a number of new channels to engage and interact with candidates and clients</li>
<li>Plus a series of ‘how to’ articles including: write a killer CV, shine at interview and set yourself up as a contractor</li>
</ul>
<p>Gemma Skillett, Director at Blue Pelican commented – “As we celebrate 10 years in business we wanted our site to be more reflective of how we perceive ourselves &#8211; consultative recruitment professionals with genuinely expert-level knowledge within our chosen specialist markets. With over 170 years of combined experience across these markets, we pride ourselves on providing an honest, ethical, professional, knowledge based service. Whilst a very high percentage of our business is either repeat or referred, we wanted to be able to demonstrate our capabilities to those contacts we may not have reached yet. With the new website and updated brand imagery, we are confident Blue Pelican will continue to set the standards for recruitment excellence for many years to come.”</p>
<p>“The synergy between Blue Pelican’s new design and updated brand ensures they are well placed to compete in the industry whilst standing out from the crowd. We look forward to projecting the brand further through our active online marketing services to ensure overall success.” &#8211; commented Bruce Stander, Group Managing Director of Optimal Internet.</p>
<p>You can view the site at <a href="http://www.bluepelican.com/">www.bluepelican.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/blue-pelican-launches-brand-imagery-web-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FREE Pay Per Click Trials from Optimal Internet</title>
		<link>http://www.optimalinternet.co.uk/news/free-pay-click-trials-optimal-internet/</link>
		<comments>http://www.optimalinternet.co.uk/news/free-pay-click-trials-optimal-internet/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:12:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=925</guid>
		<description><![CDATA[As experts in digital technology within the recruitment market and rated within the top 30 Pay Per Click management companies in the UK (23rd), Optimal Internet is offering recruitment agencies a free, no obligation, Pay Per Click trial. As a company of choice, Optimal Internet will provide you with a complete account and site analysis.<a href="http://www.optimalinternet.co.uk/news/free-pay-click-trials-optimal-internet/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<p>As experts in digital technology within the recruitment market and rated within the <strong>top 30 Pay Per Click management companies in the UK (23<sup>rd</sup>)</strong>, Optimal Internet is offering recruitment agencies a free, no obligation, Pay Per Click trial. As a company of choice, Optimal Internet will provide you with a complete account and site analysis. Based on existing data and our own research, we will build a high performing Adwords campaign in order to reap the most out of the trial budget we are offering agencies. Ensuring that only the most relevant visitors arrive at your site means increased sales and profits.</p>
<p>A dedicated account manager will be assigned to your account, who will be responsible for its day to day operation and to also formulate any long term strategies. In a volatile PPC market, you will have the peace of mind knowing that sound decisions will be based on reliable data and that your campaign’s performance is being constantly managed and optimised.</p>
<p>Optimal Internet has achieved massive returns for their Pay per Click clients. They are Google accredited and one of the few agencies to benefit from having a personal representative to resolve any queries or issues as quickly as possible. Get seen quickly, our PPC knowledge will demonstrate what can be achieved with this zero cost introductory offer.</p>
<p>For a more in-depth explanation and to take advantage of this free offer, contact our sales team today on 0844 778 7299.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/news/free-pay-click-trials-optimal-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO In Recruitment &#8211; do you dig it ?</title>
		<link>http://www.optimalinternet.co.uk/blog/seo-recruitment-dig/</link>
		<comments>http://www.optimalinternet.co.uk/blog/seo-recruitment-dig/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 12:02:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.optimalinternet.co.uk/?p=920</guid>
		<description><![CDATA[SEO In Recruitment &#8211; do you dig it ? Working alongside clients that are part of a mainstream online strategy can be exciting and enduring the main reasons for this that yes demands from a client are great as they only want whats best for them and their business, however what if the client doesn&#8217;t understand what<a href="http://www.optimalinternet.co.uk/blog/seo-recruitment-dig/"> read more...</a>]]></description>
			<content:encoded><![CDATA[<div><strong>SEO In Recruitment &#8211; do you dig it ?</strong></div>
<div>
<div>
<div>Working alongside clients that are part of a mainstream online strategy can be exciting and enduring the main reasons for this that yes demands from a client are great as they only want whats best for them and their business, however what if the client doesn&#8217;t understand what you do?</div>
<div>Seo is the best example, yes it may sound all mystical and you are thinking I am not getting much bang for my buck here if you are using someone else, so how do you overcome this ?</div>
<div>Our guidelines are clear manage the expectations , in the recruitment arena SEO is great for ensuring candidates find the company, the company acquire applications and generate interest from new clients so everyone is a winner !</div>
<div>The big questions are always &#8220;when will i be number 1 on Google ?&#8221; and &#8220;How much is this ?&#8221;</div>
<div>Two big questions that can lead to complex answers , for example the first question would make you think long and hard before answering as this is somewhere 6 to 12 months downline also being number 1 is not all that ! &#8211; keyword research is the best way to start and if you are number one on Google for search terms that no one is looking for then whats the point ?</div>
<div>The &#8220;How much is this &#8221; question , seo is marketing and marketing is seo , you don&#8217;t have to have deep pockets you just need patience and a company that is experienced in what they do &#8211; thats why you are reading this .</div>
<div>If you think you can benefit by using our recruitment seo programs then contact us.</div>
<div>Tom McEwan</div>
<div>Sales &amp; Marketing</div>
<div>Optimal Internet.</div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.optimalinternet.co.uk/blog/seo-recruitment-dig/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

