Mike Ellingham - Consultant

Mike Ellingham is a marketing specialist with 15 years experience within the recruitment sector. Mike has a successful track record in creating, launching, re-branding and developing recruitment brands in the UK, Europe, Asia and USA. He is able to combine strategic marketing theory with the hands-on knowledge of running marketing, sales and operations within successful recruitment companies. He is experienced at working within small and medium sized operations as well as directing projects for PLCs with more than 1,000 staff.

Mike runs the Strategic Marketing service for Optimal, helping clients undertake research and insight studies, develop business plans, vision and values, marketing and candidate attraction strategy as well as hands-on implementation of direct mail, PR, social media, sales campaigns and client tender/proposal work.

He also has key “client-side” experience of web development projects - having run more than thirty web projects for recruitment companies in the technical, office, engineering, accountancy, Interim management, RPO, medical and education sectors. He brings this key expertise to Optimal clients, making sure that their web development project ties in with all other areas of their business strategy.