Bruce has more than 6 years IT and Internet technology experience, 2 of which were recently spent with a leading UK job board. Having fulfilled many leading sales roles, he understands the importance of cost of sale, brand awareness and effective, measurable marketing methods.

Bruce has worked closely with some of the top 200 leading UK and Pan European companies at board level, selling IT Training services in the UK. Valuable insight to business goals and objectives were part of Bruce’s experience when running his own medical provisions company in South Africa.
With this background, Bruce has an in-depth understanding of business objectives and the relevant technologies which are required to deliver well positioned web sites.

With the increasing demand in the recruitment market and beyond for a viable marketing solution with a personal approach customized for each business, Bruce launched Optimal Internet with the objective of delivering class leading business solutions.