2007 was the year of social networking, and such websites show no sign of receding in the recruitment sector in the next 12 months. But what else can we expect to see maing the hi-tech headlines in 2008? Sue Weekes spoke to those whose livelihood depends on living near the cutting edge

Bruce Stander, managing director, Optimal Internet (e-recruitment specialist and managed service provider)
Many agencies are going to be asking themselves how they can make technology work harder for them. The availability of more intelligent statistical data shows what sort of a return they are getting from their online systems. In a bid to be more competitive, alongside factors like the credit crunch we may face in 2008, they will have to be more careful with their budgets when it comes to online spend. Online solutions must focus on cost-effective coverage, targeted results and clear returns on investment for the recruiter. We see the need for improved candidate experience on websites being an area of particular focus. Creating a more interactive experience for them is key to attract, retain and convert candidates in a highly competitive market. Live help systems, for instance, that pop up when a candidate visits the site, can help to establish initial contact with them. It’s a case of tying technology in to give an enhanced user experience, but also adding value for the recruiter. Come 2009 we could be looking at a radically different recruiting landscape, but in 2008, above all else, it is vital that technology delivers what it says it can. It’s all about being on the cutting edge of technological developments but, crucially, it is also about being able to apply these to the benefit of both the client and candidate — it comes back to cost versus return again.

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