Workcircle and Optimal Internet improve recruitment efficiency
Workcircle, the UK job search engine, and Optimal Internet, the recruitment solutions web technology provider have teamed up to drive more high-quality jobseekers to Optimal’s client sites.
Optimal creates recruitment websites for clients as a managed service, giving them all the flexibility of an advanced recruitment site, without the headaches of building or managing the site. An essential part of this service is driving traffic to the sites, to maximise the quality applications that their clients receive.
“Building a recruitment site and not driving traffic to it is a waste of money”, says Bruce Stander, MD of Optimal Internet, “but buying traffic is a complex business, and it’s easy to overpay and get jobseekers who aren’t suited to the vacancies you have”.
So Optimal has teamed up with Workcircle, the UK’s premier search engine for jobs. Workcircle sources jobseekers through massive dynamic ad campaigns across the major search engines, and funnels them towards exactly the right jobs on its customer’s sites. Workcircle lists hundreds of thousands of current job vacancies from job boards, agencies and employers across the UK, and uses advanced search technology to ensure that the right candidates find the right jobs. “When a candidate finds their job on Workcircle, when they click on the job in our listings, they’re sent straight through to the actual job on the advertiser’s site”, says Simon Appleton, CEO of Workcircle. “This gives the advertiser full control over the application process, and let’s them build a direct relationship with the candidate”.
Optimal’s client sites are now tightly integrated with Workcircle – automatically updating their listings on Workcircle, and tracking jobseekers received. “Working with Workcircle has helped us offer an even better solution to our clients”, says Stander, “and we’re looking forward to developing new services and technology with Workcircle”.
Appleton’s pleased too, “It’s great to find a company that’s pushing online recruitment solutions forward”, he says, “and Optimal Internet has proved the perfect partner”.
